OVERVIEW

A Global Ecosystem Where Photos Become Assets, Rewards, and Communities — Life4Cuts

Founded in 2018 with the concept of “a space to enjoy photography,” Life4Cuts pioneered the popularization of self-photo studio culture in Korea. Beyond simply offering photo booths, Life4Cuts differentiated itself through design excellence, advanced retouching technology, premium print quality, and a carefully crafted end-to-end user experience, earning strong brand loyalty—particularly among the MZ generation. After sparking a nationwide cultural phenomenon in Korea, Life4Cuts expanded globally, entering over 30 countries including the United States, Japan, Australia, and Thailand, evolving into a K-content–driven real-world platform with international reach.

During the pandemic, Life4Cuts aligned perfectly with the era’s demand for “light, accessible entertainment enjoyed in small groups,” driving a surge in visits among teens and young adults. Today, with 4 million monthly active users (MAU) and millions of monthly offline visits, Life4Cuts has established itself as a traffic hub rooted in real-world engagement. The Life4Cuts experience now extends beyond photo-taking—naturally connecting with fashion, beauty, and entertainment brand collaborations, as well as verification-based community culture built around shared moments and identity.

Life4Cuts is now entering its next phase of evolution. Blockchain technology enables shooting data, fandom engagement, and digital proof to be directly linked to ownership, unlocking tangible participation rewards for users. By actively embracing blockchain and the Web3 ecosystem, Life4Cuts is realizing its vision of becoming a “platform where memories turn into assets.” Moving beyond photography itself, Life4Cuts aims to evolve into a global, user-centric ecosystem—one that creates lasting value through participation, ownership, and community.

SLOGAN & VISION