MZ GENERATION & PHOTO BOOTH CULTURE

A Play-Based Photo Booth Platform Shaping Digital Identity

Digital-native MZ generations are accustomed to sharing their emotions and identities in real time—expanding relationships and forming a sense of social belonging through constant interaction. For them, photos are not merely a way to store memories, but a core medium for visualizing their current emotions and preferences, which are then amplified through online communities and social media. Through real-time sharing and feedback, MZ users construct their digital selves, simultaneously consuming and creating content—forming a circular culture of participation and expression.

Photo booths serve as an intuitive channel that fulfills these social and psychological needs. The ability to freely combine hairstyles, outfits, poses, and facial expressions—and instantly print or digitally share the results—offers deep immersion for a generation that values emotion-driven consumption. Life4Cuts has continuously evolved the photo booth beyond a physical machine into a play-based platform, offering seasonal frames, diverse brand collaborations, and AR filter customization—features tailored to users with a strong desire for self-expression.

A search for #인생네컷 (#Life4Cuts) on social media reveals millions of user-generated posts. Photo booths have become a key medium through which MZ users build their digital identities, and the Life4Cuts experience creates a participatory cultural touchpoint where emotion, taste, and behavior converge organically. This structure fundamentally aligns with the Web3 ethos—a system where participation itself becomes an asset.